While being recruited to play college football I had my first applicable experience with self promotion and marketing. When going on recruiting visits coaches would immediately do the “LOOK TEST”….How tall are you, did you have a good frame to put on size, did you look athletic, do you look like a college football player, how is your posture and gait. After they sized you on sight with in the first 10 minutes they will be able to give you the “ACT TEST” ….were you humble, insecure,confident but not to arrogant where you were obnoxious, respectful, excited to be there, did they trust you and believe in you that you would perform in their program. Sure your film, stats, grades are important but if you don’t pass the LOOK and ACT TEST that will be the last time you see that campus.
If you havent caught on by now..When clients come to you they are sizing you up…if you don’t LOOK like a trainer and you don’t ACT like personal trainer you will NEVER get the privilege to train them.
There are 12 Things you MUST do pass the LOOK & ACT TEST which 80% of your sales.
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